BELL & ROSS

Bell & Ross was founded in 1992 by French designers Bruno Belamich and Carlos Rosillo, whose names inspired the brand’s moniker. Initially, the company collaborated with German watchmaker Sinn to produce functional, high-performance timepieces, particularly for professionals like pilots, divers, and astronauts.

The brand gained recognition for its commitment to precision and durability, with designs inspired by aircraft cockpit instruments. In 2005, Bell & Ross introduced the iconic BR01, a square-cased watch that became synonymous with the brand. This bold design established its reputation as a pioneer of aviation-inspired timepieces.

Today, Bell & Ross continues to innovate, offering collections that blend military-grade functionality with contemporary aesthetics, cementing its status as a leading luxury watchmaker.