CARTIER

Cartier, founded in 1847 by Louis-François Cartier in Paris, is a renowned French luxury brand known for its fine jewelry and watches. Cartier quickly gained a reputation for creating exquisite, high-quality pieces, and its watches became an integral part of the brand’s legacy.

In 1904, Cartier revolutionized the watch industry by designing the first modern wristwatch for the Brazilian aviator Alberto Santos-Dumont. The “Santos” was one of the first timepieces made specifically for men to wear on the wrist, offering a functional and stylish alternative to pocket watches. This marked the beginning of Cartier’s legacy in watchmaking.

The 1920s and 1930s saw the brand further cement its position in the watch world with iconic models like the “Tank,” introduced in 1917, which became one of the most enduring and recognizable designs in horology. The Tank was inspired by the shape of military tanks from World War I, combining elegance with practicality.

Cartier continued to innovate throughout the 20th century, releasing a variety of models that blended fine watchmaking with art-deco designs, such as the “Baignoire” and “Ballon Bleu.” The brand became known for its ability to combine style with precision, offering a range of timepieces that appealed to both men and women.

Today, Cartier is celebrated for its heritage in luxury watchmaking, offering a range of iconic collections such as the Santos, Tank, and Ballon Bleu, while continuing to create innovative and beautifully crafted watches that reflect the brand’s enduring commitment to excellence and elegance.