TUDOR

Tudor Watches is a Swiss luxury watch brand founded in 1926 by Hans Wilsdorf, the same visionary behind Rolex. Initially, the brand was conceived as a more affordable alternative to Rolex, offering high-quality timepieces at a lower price point. Tudor’s early years were marked by the use of Rolex’s case designs and movement components, but it quickly established its own identity.

In the 1950s and 1960s, Tudor gained recognition for producing durable, functional watches, particularly with the release of models like the Tudor Oyster Prince and the Tudor Submariner, designed for diving and exploration. The brand gained credibility through collaborations with military forces and professional divers, most notably the British Royal Navy.

In the 1970s, Tudor faced challenges from the rise of quartz watches, but the brand remained committed to mechanical movements, distinguishing itself from competitors. By the 1990s, Tudor began to reassert its place in the luxury market, expanding its design language with more contemporary styles and emphasizing craftsmanship.

Today, Tudor is known for its distinctive blend of classic design and modern innovation, often using in-house movements and collaborating with prestigious watchmakers to offer luxury timepieces with strong historical roots. The brand has grown into a respected player in the Swiss watch industry, retaining a loyal following worldwide.